CMA CGM Group announces the acquisition of a Marseille passenger shipping company
Stated ambition of boosting Corsica’s reputation as a travel destination and increasing employment and training opportunities in the French shipping industry
The CMA CGM Group, a global player in sea, land, air and logistics solutions, said that it has finalized the acquisition of La Méridionale, a mixed-use freight and passenger shipping company established in Marseille since 1931.
As the leading shipping company running scheduled services to Corsica, La Méridionale currently has four ro-pax vessels, which operate up to 13 weekly crossings between Marseille, Porto Vecchio and Ajaccio, plus connections between Marseille and Morocco.
Innovation in shipping services
The acquisition of La Méridionale complements the new division of the CMA CGM Group dedicated to specialized shipping operations. This division, which reflects CMA CGM’s desire to continue innovating in the shipping sector, encompasses the new car carrier business, the stake in Brittany Ferries, the leading French-flagged passenger and vehicle shipping operator in the Atlantic Arc, as well as the investment in NEOLINE, a Nantes-based company developing the first sail-powered ro-ro vessel, and now La Méridionale.
With this new division, which aims to transport cargo and passengers more sustainably, CMA CGM intends to strengthen its overall decarbonization efforts.
A modernized fleet for enhanced environmental performance
The vision for La Méridionale is to provide one of the first “green corridors” in the Mediterranean. To that end, the CMA CGM Group will invest in modernizing the shipping company’s fleet to improve energy efficiency and reduce its environmental impact. The Group intends to place an order for two new LNG-powered vessels. These ships will be able to run on methanol and deliver some of the best environmental performances in the sector. They will also be able to carry out operations with zero CO2 emissions during port calls and are set to replace the oldest vessels on services between Corsica and Marseille, contributing to the preservation of the environment between the island and the mainland.
Revitalized customer experience and promotion of Corsica as a travel destination
The fleet’s modernization will also significantly enhance the passenger experience on La Méridionale, with quieter and more comfortable ships. The focus on improvements for La Méridionale’s customers will also involve an overhaul of the boarding experience in Marseille, upgrading onboard telecommunications equipment, and the digitalization of the customer experience, with a revamped e-commerce offering.
To enhance the appeal of Corsica as a destination, CMA CGM has also committed to develop La Méridionale’s tour operating activities, promoting the local ecosystem and sustainable tourism.
Employment and training opportunities supporting a sustainable French shipping industry
Lastly, the CMA CGM Group will seek to maintain the expertise and commitment of the approximately 600 employees involved in looking after La Méridionale’s customers at sea and on land.
Since La Méridionale boasts one of the largest contingents of French seafarers operating under the French flag (first register), it needs to remain at the vanguard of efforts to train crew in France. To achieve this goal, CMA CGM has committed to form a partnership with the Lycée Maritime et Aquacole high school in Bastia, thereby offering young seafarers in Corsica the opportunity to access a job upon completing their studies.
To boost the upward mobility of young seafarers, La Méridionale will introduce an ambitious plan to promote members of front-line staff into officer roles by validating the experience they have gained and running special maritime training programs.
Lastly, career opportunities will also be offered to young officers on deep-sea routes operated by CMA CGM’s fleet.
About CMA CGM
Led by Rodolphe Saadé, the CMA CGM Group, a global player in sea, land, air and logistics solutions, serves more than 420 ports around the world across 5 continents, with a fleet of around 600 vessels. The Group transported 21.7 million TEU containers (twenty-foot equivalent units) in 2022. With its subsidiary CEVA Logistics, a global logistics player which transported 522,000 tonnes of air cargo and more than 22 million shipments of inland freight, and its air cargo division CMA CGM AIR CARGO, the CMA CGM Group is constantly innovating to provide customers a comprehensive and increasingly efficient offering, thanks to new shipping, inland, air freight and logistics solutions. Firmly committed to the energy transition in shipping and a pioneer in its use of alternative fuels, the CMA CGM Group has set a Net Zero-Carbon target for 2050. Each year, via the CMA CGM Foundation, the Group supports thousands of children as part of its efforts to promote education for all and equal opportunities. The CMA CGM Foundation also intervenes in humanitarian crises requiring an emergency response by calling on the Group’s shipping and logistics expertise to deliver humanitarian supplies around the world. Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs 155,000 people worldwide, including nearly 4,000 in Marseille where its head office is located.