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  • 2021 July 21 15:25

    Maersk Broker Advisory Services launch partnership with McKinsey & Company to assist the maritime industry in its decarbonisation journey

    Maersk Broker Advisory Services and McKinsey & Company have joined forces to assist shipowners and operators in defining their decarbonisation roadmap and strategy, according to the company's release. Based on market research from Maersk Broker Advisory Services and an AI-based solution from McKinsey’s QuantumBlack, which leverages technological and economic modelling of ship efficiency levers and alternative fuels, the collaboration aims to guide the industry to take future investment decisions on a well-informed basis backed by data to avoid stranded assets and unnecessary capital expenditures.
     
    Maersk Broker Advisory Services, part of Maersk Broker K/S, and McKinsey & Company agreed to establish a partnership to develop and launch the Fleet Decarbonisation Optimizer tool to assist stakeholders in the maritime industry in developing their decarbonisation strategies. The partnership is built on proprietary research of both Maersk Broker Advisory Services and McKinsey & Company on the total cost of ownership and carbon abatement implications of ship efficiency levers and alternative fuels like e-ammonia, e-methanol, bio-methanol, bio-LNG, biodiesel, and others.

    The shipping industry is recognized as a “hard-to-abate” sector, as the decarbonisation solutions of the industry carry a high abatement cost compared to current alternatives. This creates significant uncertainty, and all shipowners and operators will be confronted with difficult strategic decisions in the upcoming decade. The collaboration aims to help stakeholders in the maritime industry to make these decisions on the best possible information platform with expert guidance.

    The aim of the collaboration between Maersk Broker Advisory Services and McKinsey & Company is knowledge sharing, mutual access to relevant data, and the development and launch of an AI-based optimisation model that provides a tailor-made roadmap for cost-effective decarbonisation of entire fleets. The model incorporates not just a large amount of key data from the maritime industry but also utilizes data from other industries going through similar developments and challenges with respect to decarbonisation.

    Both parties have valuable information at their disposal which stems from years of experience and deep insights into the industry. By joining forces, the partnership will leverage all relevant capabilities to initiate and guide the maritime industry in its decarbonisation journey.

    About Maersk Broker Advisory Services

    Maersk Broker Advisory Services is a maritime consulting business providing innovative and tailored capital and consultancy solutions to a broad range of stakeholders in the maritime sector. Maersk Broker Advisory Services, being part of Maersk Broker, draws on a wealth of maritime data, knowledge, experience, and network developed by 100+ years of experience in the shipping industry.

    Maersk Broker is the first shipbroking company that has joined the Getting to Zero Coalition, which underlines the dedication to the green transition of the industry.

    About McKinsey & Company

    McKinsey & Company is a leading global management consultancy with >30,000 employees in 130 locations across 65 countries.

    McKinsey & Company serves the world’s leading institutions on their most important topics, including extensive experience in the shipping industry and on the topic of decarbonisation.

    McKinsey & Company is a knowledge partner to the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping, the first management consultancy to join the Center in such a role.




2021 December 6

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15:50 Sea Port of Saint-Petersburg upgrades its infrastructure
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14:57 Arctia’s IB Otso sets off for the Bay of Bothnia as the season’s first icebreaker
14:35 Cargo traffic within Azov-Don Basin of Russia’s IWWs fell by 14.2% in 2021
14:03 Jan De Nul receives the transport & installation for Vesterhav Nord & Syd wind farm in Denmark
13:48 Onezhsky Shipyard lays down sixth crab catching ship for Russian Crab Group
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12:42 Cargo transportation by Volga-Don Canal decreased by 10.6% in navigation season 2021
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09:29 Crude oil market sees recovery of prices
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2021 December 5

15:03 GasLog Ltd. places order at DSME for four 174000m3 gas carriers
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2021 December 4

15:21 MOL and Flotation Energy to explore offshore floating wind in Japan
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13:09 USCG, royal Turks and Caicos Islands Police Force sign MOU
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11:02 Port of Rotterdam Authority embarks on partnerships with three promising maritime companies

2021 December 3

18:26 Hydrographic Company set to establish Center of Engineering and Technical Expertise
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17:52 Wärtsilä OPTI-DP Engagement Tool supporting the marine industry to configure optimised propulsion arrangements for DP vessels
17:45 Ocean Network Express conducts a joint crisis management drill with Seaspan Corporation
17:40 Transport Strategy of Russia until 2030 with forecast until 2035 published on official portal
17:22 MSC adds Hamburg to its feeder service „Baltic Loop 3“
17:02 Vyborg Shipyard launches KMT01 trawler named Kara Sea
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